This idea is based on my experience at Golf Club of Tennessee. At the club, the employees know my name and greet me by it. It makes me feel welcome and want to be at the club. The secret is that they post pictures and bio information of the members who will be there that day in the employee areas.
The application is for restaurants such as Brick Tops that have regular visitors to capture information on their guests. For example, Jim Beckner walks in with two investors from NY. Everyone greets Mr Beckner by name and takes the three to his favorite seat and his favorite waitress. Jim feels good and his guests are impressed.
Capturing the information can be a designed process for the host and waiters. Key is a picture of the guest. From the picture, the waiters and waitresses can then quickly recognize the guest.
Showing posts with label Product. Show all posts
Showing posts with label Product. Show all posts
Monday, June 15, 2009
Thursday, December 11, 2008
Building Reader Base
This is an excerpt from an email I sent a friend about building his blog's reader base.
"My thinking revolves around creating connections. You write because you have thoughts and ideas to express. Readers read because they connect and feel a part of something. For instance, I read it because I am your friend.
Two thoughts on how to build the connection are to reply to the feedback that is posted on the blog entries and to build blog entries based on the feedback. I think the second can be more powerful because you will start out with, 'John put some thoughts in my head when he left a reply on one of my entries.' John feels good because you are using his entry. As well, the other readers note that you read the feedback and mull them over."
"My thinking revolves around creating connections. You write because you have thoughts and ideas to express. Readers read because they connect and feel a part of something. For instance, I read it because I am your friend.
Two thoughts on how to build the connection are to reply to the feedback that is posted on the blog entries and to build blog entries based on the feedback. I think the second can be more powerful because you will start out with, 'John put some thoughts in my head when he left a reply on one of my entries.' John feels good because you are using his entry. As well, the other readers note that you read the feedback and mull them over."
Friday, September 05, 2008
Redefine Music Delivery
A well established friend in the music industry made the point that iTunes has killed the album. While I think that the real problem with music industry is its inability to change to meet the consumer, the point did make me think of a better solution.
The believed product is the music. I say it is the connection to the artist. A solution to the change in the music industry is to release the twelve songs for free. Each month give away one of the songs. This will give free publicity each month, since we only pay attention to an artist when the album is released. When coordinated with a concert tour, the songs advertise the tour. The revenue stream will be the concerts and all of the ancillary items that are sold. The fans buy these items to connect with artist, which is the ultimate product.
The believed product is the music. I say it is the connection to the artist. A solution to the change in the music industry is to release the twelve songs for free. Each month give away one of the songs. This will give free publicity each month, since we only pay attention to an artist when the album is released. When coordinated with a concert tour, the songs advertise the tour. The revenue stream will be the concerts and all of the ancillary items that are sold. The fans buy these items to connect with artist, which is the ultimate product.
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