A well established friend in the music industry made the point that iTunes has killed the album. While I think that the real problem with music industry is its inability to change to meet the consumer, the point did make me think of a better solution.
The believed product is the music. I say it is the connection to the artist. A solution to the change in the music industry is to release the twelve songs for free. Each month give away one of the songs. This will give free publicity each month, since we only pay attention to an artist when the album is released. When coordinated with a concert tour, the songs advertise the tour. The revenue stream will be the concerts and all of the ancillary items that are sold. The fans buy these items to connect with artist, which is the ultimate product.
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